Getting started with SEO can be quite daunting as it is hard to get started on a complicated thing if it is not fully understood. First off you need a good understanding of what SEO is and what it does. SEO stands for Search Engine Optimization and this means that it alters the natural findings of a search engine in order to make a website higher on the ranking that the search engine will naturally come up with when someone searches the web. Changing this though may not always be easy and requires a great deal of understanding what does affect the ranking of a website with the search engine. First off what can affect it is actually the core elements of your website. The title, and content of the page have a lot to do with it but what is just as important is the meta tags and the keys words associated with that along with the meta description that have a lot to do with what a search engine comes up with on its own.
But on another end of getting SEO to work for you is you have to understand the search engines and with that there are two different types of search engines one is referred to as a crawler while the other one is considered to be human based. It is much like a car and how there are two different types of transmissions an automatic and a manual. The crawler would be considered the automatic as it literally crawls the internet for information and catalogs every bit of websites and information that it can get its hands on so to speak. Human based websites are actually the complete opposite of a crawler as it requires a human to do everything.
Someone must literally come in everyday and read, list, catalog and rank the information on the websites in order for the ranking to be established and for the search engine to work. However in the recent years a new type of search engine has become something that has come about and it is now called a mutant search engine as it is better described as a hybrid of the other two search engines. This search engine uses crawlers in order to gather the information for the human to come in and put a ranking on so the human still determines the ranking about the websites but the computer just gets the information for the human to cut down on time and make it way more efficient for the search engine owner and company that controls it.
Then of course now that you know this the last question usually is well how do they determine rank well even though how you have your site has a lot to do with it in the end there is no one answer as every search engine has a different owner and designer and thus each of them have different algorithms and formulas that they use in order to determine which one really is the best rank and which one isn’t a lot of times it is a guessing game and you can do what you can to make the best site possible and then watch your ranking in order to start figuring it out with the different search engines.